Monad Momentum: Accelerating Ecosystem Growth

Monad Foundation announces Monad Momentum: an incentives program to accelerate growth of exceptional applications.

Here's how Momentum works:

Teams apply with proposals on how they'll use incentives to grow: the specific rewards, mechanics, and strategies that work for their product
Strongest applications are selected through competitive review
We match team incentives up to 1:1 with MON tokens
Users benefit from increased rewards across selected apps
Performance matters - KPIs reviewed biweekly, extensions based on real data

The result: increased firepower for teams with proven execution and skin in the game.

What This Means

For Builders

User acquisition is hard… and expensive! If you have a good strategy - we want to help support your growth by matching your spend, up to 1:1. Not ready yet? Don’t worry - Monad Momentum is a phased program. We’ll catch you on the next wave.

For Users

Monad Mainnet launches with unprecedented opportunity. Every app selected for Momentum has a boosted budget to attract and reward users. This means deeper liquidity, better rewards, and more innovative campaigns across all selected applications.

The Matching Model

Traditional grants often create misaligned incentives, leading teams to optimize for grant requirements instead of focusing on sustainable growth. Our incentives-driven matching model ensures teams have "skin in the game." They must first invest their own resources into user acquisition, with Monad Momentum acting as a complement, not a substitute.

This approach recognizes a simple truth: teams know their users better than we do. A DeFi team understands what traders value. A gaming studio knows what keeps players engaged. An NFT marketplace gets what drives collectors. Rather than dictate generic incentive structures, we double down on whatever behaviors matter most to each team, whether that’s acquiring new users, deepening liquidity, driving volume, or improving retention.

The Phased Wave Structure

Monad Momentum is not a single, one-time deployment. We're running Momentum in waves so we can improve each round based on real results.

This structure also allows us to adjust rewards based on performance. Teams are selected based on the strength of their proposals, and their progress is reviewed on a regular basis.

Join the Momentum

Wave 1 applications are open now and close on October 8, 2025.

→ Apply now at momentum.monad.xyz.

The Path Forward

→ Next Waves are set to open in Q4, and will focus on teams with live Mainnet deployments.